1. How long have they been operating?
2. What type of outlet?
3. Average spend per customer?
4. Do they take reservations or bookings?
Walk-in only outlets have less need for speed-to-lead
5. How many DMs or enquiries do they receive per week across Instagram and Facebook?
6. Who currently handles DM replies?
7. How fast do they typically reply to a DM enquiry?
8. Have they ever lost a booking because they replied too late?
9. Do enquiries come in outside business hours?
10. How often do they post on Instagram or Facebook?
11. Are they currently running any Facebook or Instagram ads?
12. Do their posts generate comments or DM enquiries?
13. Do they have any form of customer contact database?
Phone numbers, WhatsApp list, email list, loyalty app — anything
14. Do they run any loyalty programme or repeat customer incentive?
15. Do they do any proactive customer re-engagement?
16. Are they currently experiencing a drop in customer footfall?
17. Who makes the final decision on spending money on marketing?
18. What is their current mindset on trying new solutions?